The 1990s is considered by some people as the golden years of sticker art. Since then, stickers became a staple in the graffiti art landscape, from large pasted posters to hand drawn designs on stolen shipping 228 labels. Fairey went on to create the Obey campaign, whose motto is “fostering quality dissent since 1989”. Fairey was able to send his stickers around the world to be stuck in places he had never been to, creating an unprecedented reach for a graffiti tag. Unlike paint graffiti, sticker graffiti art was able to be sent to far away places through the mail. In one summer, his hand made stickers had overtaken his hometown of Rhode Island. Faireys sticker became famous on a national scale. Sticker art was established as an independent art practice outside of paint graffiti when Shepard Fairey created his inaugural, “André the Giant has a Posse” sticker. Kids collected puffy and scratch and sniff stickers in sticker books and skateboard brands started giving out cool stickers in their magazines. Everyday sticker use transformed from function to fun. The 1980's brought stickermania to North America. Stickers and wheat pastes became more common in wild style graffiti art as a way to accomplish these more unique and detailed designs. This consisted of grander tags that were much larger, more colorful, and in harder to reach places. Artists moved towards a more “wild style” of graffiti. As the number of graffiti artists rose, designs became more elaborate in order to stand out against the rising competition. Many people were intrigued by Takis tags around the city, and began to add their own names and street addresses. He would write his tag on a paper sticker and stick it on walls of public places. Taki was considered one of the first people to use stickers as part of his graffiti. It was eventually discovered that Taki was the nickname of Dimitraki and 183 was his street address. Newspapers wrote about Taki 183, so it generated a lot of attention and confusion around who this Taki person was, and where he came from. If you remember the 1970s, you may remember that in New York City, the tag ‘ TAKI 183' mysteriously started to appear everywhere. The rebellious teenagers of the 1970s pioneered tagging their names in public spaces. In this blog post, we will dive into the rebellious history of sticker art and its evolution from alternative to mainstream culture. It has opened up opportunities for more people to participate in the art world and establish artistic careers outside of traditional gallery connections. Graffiti art has changed the traditional idea of 'fine art'.
Since the 1970s, stickers and other graffiti art has evolved from rebellious street tagging into it's own styles of art. Throughout the past 50 years, street art has transformed the environments we live in.
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